Compare up to three delivery formats, check your capacity, work backward from a revenue goal, and set your first conversion event.
THE BOOK BEYOND THE BOOK™
One offer worth launching.
Compare formats, choose your core offer, and size the first event around your numbers.
- 01 Define the buyer
- 02 Compare offers
- 03 Size the audience
- 04 Set the date
THE BOOK BEYOND THE BOOK™
The Authority S.C.A.L.E. Value Ladder
Follow the stages from Ground Zero to Hero. Open any stage to see what to offer and why.
SeekersMagnetFree to $7.0010–20% conversion
Give readers a useful first step, such as a checklist, sample chapter, or assessment.
Customer AcquisitionTrip Wire$10 to $97.0020–30% conversion
Turn interest into a first purchase with a book or focused resource.
Authority OfferCore Offer$97 to $99730–50% conversion
The Sweet Spot. Deliver the main outcome your audience came to you for.
LeverageOptimizers$97 to $10,00010–15% conversion
Help customers implement, refine, or extend the work they started.
ExpansionBig Ticket$9,997 to $100K+1–5% conversion
Provide your highest level of support for clients who need custom strategy or delivery.
Price ranges and conversion figures illustrate the framework. Actual pricing and results vary.
See a sample result
Illustrative example using fictional inputs.
The Practical Leadership Book · Core offer plan
First offer · Group coaching needs about 2,000 people reached per event under your assumptions.
01 · Buyer, outcome, and proof
New managers in growing professional firms Lead a clear weekly team meeting and delegate one recurring task within 30 days. A pilot group documented before-and-after meeting agendas.
02 · Format ranking
First offer · Group coaching · 14/15 · 12 delivery days/year · contribution per delivery day $12,666.67 Second offer · Corporate training · 13/15 · 8 delivery days/year · contribution per delivery day $6,500.00
- Reach across events8,000
- Registration target1,600
- Attendees640
- Completed calls96
- Sales24
Authority Offer Command Center
Frequently Asked Questions
What happens on the strategy call?
We review your idea or manuscript, publishing goals, and starting point. You leave with a clearer view of relevant services and next steps.
How do I choose the right level of support?
Tell us what you have completed and where you need help. We assess the manuscript or existing assets and outline a suitable scope.
What happens before work begins?
Your written proposal identifies deliverables, fees, responsibilities, approvals, and schedule. Review the agreement before authorizing the project.