Model 30 days of book sales, checkout offers, and core-service revenue. See what you can afford to pay for a click or a book buyer.
THE BOOK BEYOND THE BOOK™
The Authority S.C.A.L.E. Value Ladder
Follow the stages from Ground Zero to Hero. Open any stage to see what to offer and why.
SeekersMagnetFree to $7.0010–20% conversion
Give readers a useful first step, such as a checklist, sample chapter, or assessment.
Customer AcquisitionTrip Wire$10 to $97.0020–30% conversion
Turn interest into a first purchase with a book or focused resource.
Authority OfferCore Offer$97 to $99730–50% conversion
The Sweet Spot. Deliver the main outcome your audience came to you for.
LeverageOptimizers$97 to $10,00010–15% conversion
Help customers implement, refine, or extend the work they started.
ExpansionBig Ticket$9,997 to $100K+1–5% conversion
Provide your highest level of support for clients who need custom strategy or delivery.
Price ranges and conversion figures illustrate the framework. Actual pricing and results vary.
Your book funnel, by the numbers.
Enter prices, costs, and conversion assumptions. Rates represent percentages of the book buyers unless labeled otherwise.
Hypothetical 30-day model. Fractional sales are mathematical averages. Card fees apply to original checkout revenue. Affiliate fees apply after checkout refunds. Enter the effective affiliate rate across all checkout sales. The model excludes taxes, core-service refunds and fees, and unentered costs. A positive number does not establish future profitability.
Frequently Asked Questions
How do I calculate break-even cost per click?
Divide revenue left after non-ad costs by projected clicks. That is the most you could pay per click under the entered assumptions before the modeled balance turns negative.
What is the front-end balance?
It is the amount left after refunds, processing fees, affiliate commissions, fulfillment, fixed costs, and ad spend on book and checkout offers. It excludes core-service sales and delivery costs.