Compare sales, leads, booked calls, and contribution across marketing channels.
See a sample result
Illustrative example using fictional inputs.
Book marketing campaign scorecard
Combined contribution after marketing $227.00.
24 sales vs 20 target · 52 leads · 4 booked calls Cost per sale $2.08 Cost per lead $0.96 Cost per booked call $12.50
Partners
12 sales vs 15 target · 25 leads · 3 booked calls Cost per sale $6.25 Cost per lead $3.00 Cost per booked call $25.00
- Email$238.00
- Partners$69.00
- Paid ads-$80.00
Book Marketing Campaign Scorecard
Frequently Asked Questions
What happens on the strategy call?
We review your idea or manuscript, publishing goals, and starting point. You leave with a clearer view of relevant services and next steps.
How do I choose the right level of support?
Tell us what you have completed and where you need help. We assess the manuscript or existing assets and outline a suitable scope.
What happens before work begins?
Your written proposal identifies deliverables, fees, responsibilities, approvals, and schedule. Review the agreement before authorizing the project.