Model per-copy contribution, returns, fixed costs, advertising, and break-even volume with editable assumptions.
See a sample result
Illustrative example using fictional inputs.
Example Book · Book profit scenarios
100 copies per channel scenario. USD. Channels are alternatives and are not added together. Figures are illustrative estimates based on your inputs. Actual costs, revenue, and profit will vary.
Scenario inputs
Price: $19.99 Print cost: $4.00 Direct shipping: $4.00, shipping collected: $0.00 Direct credit card fees: 3% + $0.30 Direct refund assumption: 0% Direct affiliate fee: 0% of retained book sales, or $0.00 per entered order Retail rate: 60%, other retail cost: $0.00 Wholesale discount: 55%, returns: 10%, additional return handling: $2.00, other wholesale cost: $0.00 Fixed costs: $1,500.00 Advertising: $500.00
Direct sales
Expected contribution per copy: $11.09 Contribution across entered copies: $1,109.03 Balance after fixed costs and advertising: -$890.97 Break-even volume at these assumptions: 181 copies
- Direct sales$11.09
- Retail royalty$7.99
- Wholesale$3.90
Book Profit Planner
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